Strategic Communications · Public Relations · Integrated Marketing

Precision with purpose.

The right message, to the right audience, at the right time, for the right impact.

ArrowPoint Media Advisory is a strategic communications, public relations, and integrated marketing agency helping leaders, institutions, and brands communicate with precision, build influence, and create measurable impact.

Lagos · Abuja · Working across Africa

ArrowPoint Media AdvisoryBrief / 01
  1. 01The right message
  2. 02The right audience
  3. 03The right time
  4. 04The right impact

Aim before you speak.

Why the aim matters

Why we exist

Communication is a strategic function, not an afterthought.

Too many organisations treat communication as an afterthought, rather than a deliberate, strategic function tied to business and leadership goals. We were founded on the belief that communication, done with precision, is one of the most powerful tools a leader or brand has to shape perception, build trust, and drive growth.

“Like an arrow released with skill and intention, we believe communication is only powerful when it is aimed: the right message, to the right audience, at the right time, for the right impact. Anything less is noise.”

Our name, our philosophy

What we do

Twelve ways we put your message on target.

From media relations and crisis response to executive positioning and digital design, every service is built to move perception and produce measurable outcomes.

01

Media Relations

Press releases, media pitching, and interview placement in the outlets your audience actually reads.

02

Crisis Communication

Rapid-response strategy and reputation management when it matters most.

03

Content & Storytelling

Thought leadership and narrative development that make your purpose memorable.

04

Digital & Social PR

Social strategy, digital campaigns, and online reputation management.

05

Executive Positioning

Personal branding, speechwriting, and media training for leaders.

06

Political & Development Comms

Campaign and stakeholder communications for public-sector programmes.

07

Corporate PR

Brand reputation and stakeholder engagement that builds trust.

08

FMCG & Brand Marketing

Integrated campaigns and consumer engagement that build preference.

09

Startup & Brand Building

Early-stage identity and positioning, so a new brand launches with a clear voice.

10

Event PR & Publicity

Launch strategy and on-the-ground media coordination.

11

Website & Digital Design

Websites, brand identity, and social creatives designed in step with your strategy.

12

Athlete & Artiste Management

Image, media, partnerships, and career communications for talent.

Where we work

Sectors we serve.

We bring genuine experience across the places where reputation, policy, and commerce meet.

01

Development & Advisory

Programme communications, partnership communications, and governance frameworks for programmes

02

Telecommunications & Consumer Tech

Brand visibility, reputation management, and CSR communications.

03

Publishing & Media

Content strategy, digital marketing, and editorial brand consistency.

04

Political & Public Affairs

Campaign messaging and stakeholder communications.

05

FMCG & Consumer Brands

Integrated marketing and consumer engagement strategy.

06

Startups & Emerging Businesses

Early-stage brand identity and market positioning.

07

Interior Design, Lifestyle & Creative

Premium brand positioning and visual identity for lifestyle brands such as LJ Interiors.

08

Technology & IT Services

Positioning for business-solutions firms and technology providers.

09

Sports, Music & Entertainment

Image, media, and partnerships for athletes and artistes.

10

Energy & Sustainability

Brand and communications support for energy and sustainability work.

How we work

A disciplined path from insight to impact.

No guesswork, no spray-and-pray. We follow a clear sequence that keeps strategy, execution, and measurement pointed at the same outcome.

01

Research & Diagnosis

We study your reputation, audience perception, and communication gaps before recommending anything.

02

Strategy & Messaging

We build a tailored communications strategy and messaging framework tied to your objectives.

03

Execution

We deliver across the right channels, with senior oversight on every deliverable.

04

Measurement

We track coverage, sentiment, engagement, and reach, and refine the approach monthly.

The difference

Senior thinking, on every account.

ArrowPoint is built around direct access to the people doing the work. That means sharper counsel, faster decisions, and no layers between you and the strategy.

Management-led

You work directly with founders on every account, never a junior hand-off.

Agile

A lean structure means faster turnaround and more flexible engagement than larger agencies.

Media access

Working relationships with national print, online, and broadcast media.

Niche depth

Real experience across political, development, corporate, telecom, and FMCG communications.

Design under one roof

Strategy and digital design built together, so message and look never drift.

Precision first

Strategy always precedes execution. The right placement beats high volume.

Our Team

ArrowPoint combines senior-level expertise in strategic communications, media relations and creative design, while maintaining a hands-on, personal commitment to every project and client engagement.

Simeon Shagba

Managing Director & Lead Strategist

Simeon Shagba

Simeon Shagba is a strategic communications and public relations professional with over six years of experience spanning publishing, telecommunications, and development advisory. As Managing Director and Lead Strategist at ArrowPoint Media Advisory, he leads the agency's strategic direction, client advisory and communications delivery, bringing together expertise in corporate communications, media relations, reputation management and digital storytelling.

Most recently, as the Communications Specialist at AP3 Advisory, he established and developed key elements of the firm's communications function, including Communications Strategies, Partnership Strategies, and corporate communications governance and approval framework. He also led communications and visibility for major development initiatives, including the Special Agro-Industrial Processing Zones (SAPZ) Project and UK PACT CET and CPG programmes.

Previously, at itel Mobile Nigeria, he led public relations and digital marketing initiatives, including the multi-state Love Always On corporate social responsibility campaign, strengthening brand visibility, media engagement and stakeholder relations.

At ArrowPoint, he combines strategic thinking with hands-on execution, helping organisations build influence, strengthen trust and communicate with purpose.

Dominic Fanen Kuanum

Director, Accounts & Client Services

Dominic Fanen Kuanum

Dominic Fanen Kuanum is a media and communications professional with over seven years of experience in broadcast journalism and three years in corporate communications. As Director, Accounts & Client Services at ArrowPoint Media Advisory, he oversees client relationships, account management and service delivery, ensuring that communications strategies are translated into effective solutions that meet clients' objectives.

He currently serves as a News Anchor with the Real Broadcasting Network (RBN) in Abuja, bringing strong expertise in broadcast media, storytelling, media engagement and public communication. Previously, as Communications Officer at HealthScape Nigeria, he led internal and external communications initiatives that contributed to 60% organisational growth within the first quarter.

At ArrowPoint, he brings together his journalism background and corporate communications experience to strengthen client partnerships, coordinate strategic communications delivery and ensure excellence across every client engagement.

Ademola Muiz Abdulkareem

Software Engineer & Digital Specialist

Ademola Muiz Abdulkareem

Ademola Muiz Abdulkareem is a software engineer and digital solutions specialist with experience spanning full-stack web development, cloud architecture, and enterprise IT systems. At ArrowPoint Media Advisory, he leads the engineering and technical delivery of digital platforms, web applications, and cloud infrastructure that power modern brand and communications experiences.

His experience includes building scalable websites, custom content platforms, and cloud-backed software solutions across multiple industries and brands. Combining strong software engineering fundamentals with a focus on performance, security, and user experience, he ensures that every digital product is reliable, fast, and built to modern standards.

At ArrowPoint, Ademola bridges the gap between communications strategy and technology, turning creative concepts and brand objectives into high-performing digital platforms that help organisations scale their reach and engage audiences effectively.

Kenneth Molokwu

Creative Director

Kenneth Molokwu

Kenneth Molokwu is a multidisciplinary creative and digital design professional with experience spanning brand design, UI/UX design, website development and digital product experiences. As Creative Director at ArrowPoint Media Advisory, he leads the agency's creative direction, visual identity development and digital design delivery, ensuring that creative solutions align with clients' brand positioning and communication objectives.

His experience includes designing user-centred websites and mobile applications, developing brand identities and creating engaging digital experiences across industries including finance, technology, education, e-commerce, real estate, travel and professional services. He has also worked in brand management and graphic design, bringing a combination of creative thinking, technical expertise and commercial awareness to his work.

Proficient in tools such as Figma, Adobe Photoshop, Adobe Illustrator and ProtoPie, Kenneth combines design strategy with practical execution to create compelling visual identities, intuitive digital interfaces and effective brand experiences.

At ArrowPoint, he drives the creative vision behind the agency's work, translating ideas and strategic objectives into distinctive designs that help brands communicate clearly, connect with audiences and stand out.

Gracious Chukwufumnaya Osahor

Multimedia Producer

Gracious Chukwufumnaya Osahor

Gracious Chukwufumnaya Osahor is a Multimedia Producer at ArrowPoint Media Advisory, bringing over five years of experience in multimedia production, visual storytelling, and digital content development.

She specialises in transforming ideas and narratives into compelling multimedia content that informs, engages, and connects with audiences. With a strong understanding of visual communication and digital media, she contributes to the development and production of creative content that strengthens brand identity, enhances audience engagement, and supports strategic communication objectives.

At ArrowPoint Media Advisory, Gracious plays an integral role in translating communication strategies into impactful visual and multimedia experiences, ensuring that every production communicates a clear message while maintaining creativity, quality, and professional standards.

Her passion for creative storytelling, attention to detail, and commitment to effective visual communication underpin her approach to producing content that helps organisations communicate with clarity, relevance, and impact.

years of existence
2
press placements for brands
500+
Offices: Lagos and Abuja
2

Selected work

Brands we have worked with.

We partner with organisations that take their reputation seriously, and want communications that earn attention rather than demand it.

itel Mobile NigeriaTelecoms and consumer tech
Idiasco Integrated ServiceEnergy and sustainability
LJ InteriorsInterior design and lifestyle
NBT Inc Ltd.IT solutions and services

Our reach

Where our stories land.

We have working relationships across Nigeria's most credible print, online, and broadcast platforms, relationships built on reliable delivery, not press-release volume.

Print and online

  • The Punch
  • BusinessDay
  • News Agency of Nigeria (NAN)
  • The Guardian
  • ThisDay
  • Vanguard
  • The Nation
  • Daily Trust
  • Leadership
  • Premium Times

Television

  • Channels Television
  • NTA
  • Arise News
  • TVC News
  • AIT

Next step

Let’s put your message on target.

Tell us what you are trying to change: a reputation, a launch, a policy conversation, a brand. We will tell you how we would aim it.

Offices

Lagos
14 Toyin Street, Ikeja, Lagos
Abuja
Maitama, Abuja